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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson, Taylor, D. Christopher, Deale, Cynthia S.Volume:
4
Année:
2010
Langue:
english
Journal:
International Journal of Revenue Management
DOI:
10.1504/ijrm.2010.035954
Fichier:
PDF, 262 KB
english, 2010