Treat your customers as equals! Fostering customer collaboration through social media
Ellonen, Hanna Kaisa, Kosonen, MiiaVolume:
3
Année:
2010
Langue:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2010.034830
Fichier:
PDF, 397 KB
english, 2010