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The Performance Effects of Combining Rationality and Intuition in Making Early New Product Idea Evaluation Decisions
Eling, Katrin, Langerak, Fred, Griffin, AbbieVolume:
24
Langue:
english
Journal:
Creativity and Innovation Management
DOI:
10.1111/caim.12128
Date:
September, 2015
Fichier:
PDF, 188 KB
english, 2015