How to evaluate multichannel communication packages: a case study on mortgage information
Herijgers, M.L.C., Pander Maat, Henk L.W.Volume:
33
Langue:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/ijbm-12-2014-0173
Date:
September, 2015
Fichier:
PDF, 299 KB
english, 2015