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Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Richard A. Briesch, William R. Dillon and Robert C. BlattbergVolume:
45
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618847
Date:
October, 2008
Fichier:
PDF, 2.27 MB
english, 2008