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Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire, Gannon, Valerie, Kennedy, AileenVolume:
13
Langue:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539214x14185702584289
Date:
December, 2014
Fichier:
PDF, 204 KB
english, 2014