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Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas, Hewer, Paul, Ferguson, PaulineVolume:
23
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725707x212739
Date:
June, 2007
Fichier:
PDF, 273 KB
english, 2007