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Personal selling constructs and measures: emic versus etic approaches to cross‐national research
Herche, Joel, Swenson, Michael J., Verbeke, WillemVolume:
30
Langue:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569610123852
Date:
July, 1996
Fichier:
PDF, 173 KB
english, 1996