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Strategic and Tactical Integration Between Print and Web Advertising in the United States and Australia
Sheehan, Kim Bartel, Frazer, Charles F., Patti, Charles H.Volume:
9
Langue:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v09n01_04
Date:
December, 2003
Fichier:
PDF, 685 KB
english, 2003