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Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Brettel, Malte, Engelen, Andreas, Müller, ThomasVolume:
27
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672571003668970
Date:
December, 2010
Fichier:
PDF, 362 KB
english, 2010