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Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Renton, Michelle, Daellenbach, Urs, Davenport, Sally, James E, RichardVolume:
23
Langue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2016.7
Date:
May, 2016
Fichier:
PDF, 188 KB
english, 2016