The impact of age on consumer attachment to celebrities and endorsed brand attachment
Ilicic, Jasmina, Baxter, Stacey M, Kulczynski, AliciaVolume:
23
Langue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2016.5
Date:
May, 2016
Fichier:
PDF, 234 KB
english, 2016