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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Spann, Martin, Tellis, Gerard J.Volume:
70
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.2006.70.1.65
Date:
January, 2006
Fichier:
PDF, 188 KB
english, 2006