Assessing the Impact of Negative Marketing Strategies: The Application of Market Signaling Metrics
Rothe, James T., Ferguson, Jeffrey M., Harvey, Michael, Condemi, Bruce A.Volume:
11
Langue:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11501929
Date:
January, 2003
Fichier:
PDF, 1.32 MB
english, 2003