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The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers
Tantong, Phattarawan, Karande, Kiran, Nair, Anil, Singhapakdi, AnusornVolume:
18
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679180204
Date:
April, 2010
Fichier:
PDF, 282 KB
english, 2010