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How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Qiu, Landie, Cranage, David, Mattila, Anna SVolume:
15
Langue:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/rpm.2015.49
Date:
April, 2016
Fichier:
PDF, 308 KB
english, 2016