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The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection
Sicilia, Maria, Delgado-Ballester, Elena, Palazon, MariolaVolume:
15
Langue:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1533
Date:
January, 2016
Fichier:
PDF, 347 KB
english, 2016