Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development
Schemmann, Brita, Herrmann, Andrea M., Chappin, Maryse M.H., Heimeriks, Gaston J.Volume:
45
Langue:
english
Journal:
Research Policy
DOI:
10.1016/j.respol.2016.02.003
Date:
July, 2016
Fichier:
PDF, 656 KB
english, 2016