Consumer storytelling of brand archetypal enactments
Muniz, Karlan M., Woodside, Arch G., Sood, SureshVolume:
4
Année:
2015
Langue:
english
Journal:
International Journal of Tourism Anthropology
DOI:
10.1504/ijta.2015.067644
Fichier:
PDF, 1.11 MB
english, 2015