Role of Nonprice Variables in Intertier Competition
Sivakumar, K., Nakata, Cheryl, Aggarwal, Praveen, Chitturi, Ravindra, Koukova, Nevena T.Volume:
17
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679170404
Date:
September, 2009
Fichier:
PDF, 387 KB
english, 2009