Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences
Raghunathan, Rajagopal, Corfman, KimVolume:
43
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.386
Date:
August, 2006
Fichier:
PDF, 74 KB
english, 2006