Localisation as a marketing strategy for small retailers
Andres Coca‐Stefaniak, J., Parker, Cathy, Rees, PatriciaVolume:
38
Langue:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551011062439
Date:
July, 2010
Fichier:
PDF, 240 KB
english, 2010