Market Intelligence: How and Why Organizations Use Market Researchby Martin Callingham;Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customerby Merlin Stone; Alison Bond; Bryan Foss
Review by: Alex R. ZablahVolume:
42
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162401
Date:
November, 2005
Fichier:
PDF, 406 KB
english, 2005