Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis
Shuba Srinivasan, Koen Pauwels and Vincent NijsVolume:
72
Langue:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162221
Date:
March, 2008
Fichier:
PDF, 1.93 MB
english, 2008