Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
LeBoeuf, Robyn AVolume:
43
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.1.59
Date:
February, 2006
Fichier:
PDF, 106 KB
english, 2006