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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain
Campbell, Colin, Ma, Junzhao JonathonVolume:
10.1007/97
Année:
2016
Langue:
english
DOI:
10.1007/978-3-319-24184-5_149
Fichier:
PDF, 211 KB
english, 2016