
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
Frédéric F. Brunel, Brian C. Tietje and Anthony G. GreenwaldVolume:
14
Année:
2004
Langue:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480537
Fichier:
PDF, 1.35 MB
english, 2004