The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship
Grewal, Dhruv, Gotlieb, Jerry, Marmorstein, HowardVolume:
21
Langue:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209388
Date:
June, 1994
Fichier:
PDF, 661 KB
english, 1994