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Competitive reaction to the introduction of a new product: an exploratory market signalling study
Otero-Neira, Carmen, Varela, José, Garcia, TeresaVolume:
18
Langue:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2010.497847
Date:
August, 2010
Fichier:
PDF, 220 KB
english, 2010