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Optimizing Product Launches in the Presence of Strategic Consumers
Lobel, Ilan, Patel, Jigar, Vulcano, Gustavo, Zhang, JiaweiLangue:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2015.2189
Date:
October, 2015
Fichier:
PDF, 2.56 MB
english, 2015