Rethinking Customer Solutions: From Product Bundles to Relational Processes
Kapil R. Tuli, Ajay K. Kohli and Sundar G. BharadwajVolume:
71
Langue:
english
Journal:
Journal of Marketing
DOI:
10.2307/30163978
Date:
July, 2007
Fichier:
PDF, 3.12 MB
english, 2007