Sonic logos: can sound influence willingness to pay?
Krishnan, Vijaykumar, Kellaris, James J., Aurand, Timothy W.Volume:
21
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421211246685
Date:
July, 2012
Fichier:
PDF, 351 KB
english, 2012