
Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases
Anja Lambrecht and Bernd SkieraVolume:
43
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30163388
Date:
May, 2006
Fichier:
PDF, 1.76 MB
english, 2006