
Branding and selling public transit in North America: An analysis of recent messages and methods
Hess, Daniel Baldwin, Bitterman, AlexLangue:
english
Journal:
Research in Transportation Business & Management
DOI:
10.1016/j.rtbm.2016.01.001
Date:
January, 2016
Fichier:
PDF, 1.92 MB
english, 2016