Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
John C. Liechty, Duncan K. H. Fong and Wayne S. DeSarboVolume:
24
Langue:
english
Journal:
Marketing Science
DOI:
10.2307/40056957
Date:
January, 2005
Fichier:
PDF, 1.87 MB
english, 2005