Conceptualizing for managerial relevance in B2B research: a grounded theory approach
Lars-Johan Åge, Dr. Cecilia Anna Ce, Dr., Gustavsson, Bengt, Åge, Lars-JohanVolume:
29
Langue:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-10-2013-0223
Date:
July, 2014
Fichier:
PDF, 164 KB
english, 2014