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The co-creation experience from the customer perspective: its measurement and determinants
Elina Jaakkola, Anu Helkkula and Dr, Dr, Verleye, KatrienVolume:
26
Langue:
english
Journal:
Journal of Service Management
DOI:
10.1108/JOSM-09-2014-0254
Date:
April, 2015
Fichier:
PDF, 337 KB
english, 2015