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Do higher face‐value coupons cost more than they are worth in increased sales?
Maxwell, Sarah, Barat, Somjit, Paswan, Audhesh K.Volume:
14
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420510624530
Date:
October, 2005
Fichier:
PDF, 280 KB
english, 2005