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An exploratory study of sales promotions for multichannel holiday shopping
Oh, Hyunjoo, Kwon, Kyoung‐NanVolume:
37
Langue:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550910988048
Date:
September, 2009
Fichier:
PDF, 219 KB
english, 2009