The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes
Daniel J. Howard, Thomas E. BarryVolume:
3
Année:
1994
Langue:
english
Pages:
27
DOI:
10.1016/s1057-7408(08)80026-5
Fichier:
PDF, 1.47 MB
english, 1994