Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?
Chen, Min, Jacob, Varghese S., Radhakrishnan, Suresh, Ryu, Young U.Volume:
26
Langue:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.2015.0598
Date:
December, 2015
Fichier:
PDF, 365 KB
english, 2015