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[Progress in IS] Online Brand Communities || Value Creation in Virtual Brand Communities
Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, SebastiánVolume:
10.1007/97
Année:
2016
Langue:
english
DOI:
10.1007/978-3-319-24826-4_11
Fichier:
PDF, 148 KB
english, 2016