
Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands
David A. Aaker, James M. Carman and Robert JacobsonVolume:
19
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151536
Date:
February, 1982
Fichier:
PDF, 420 KB
english, 1982