Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Nielsen, Jesper H, Shapiro, Stewart A, Mason, Charlotte HVolume:
47
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.6.1138
Date:
December, 2010
Fichier:
PDF, 263 KB
english, 2010