
Transition of self: Repositioning the celebrity brand through social media—The case of Elizabeth Gilbert
Johns, Raechel, English, RebeccaVolume:
69
Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.07.021
Date:
January, 2016
Fichier:
PDF, 654 KB
english, 2016