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Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets
Siva K. Balasubramanian and V. KumarVolume:
54
Langue:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251870
Date:
April, 1990
Fichier:
PDF, 505 KB
english, 1990