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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationshipby Frederick Newell;The Ultimate CRM Handbook: Strategies & Concepts for Building Enduring Customer Loyalty & Profitabilityby John G. Freeland;Customer Relationship Management: Concepts and Toolsby Francis Buttle
Review by: Jeff TannerVolume:
42
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164022
Date:
May, 2005
Fichier:
PDF, 516 KB
english, 2005