
Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations from Reference Price Research
Gurumurthy Kalyanaram and Russell S. WinerVolume:
14
Année:
1995
Langue:
english
Journal:
Marketing Science
DOI:
10.2307/184158
Fichier:
PDF, 311 KB
english, 1995