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Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
Plouffe, Christopher R., Bolander, Willy, Cote, Joseph A., Hochstein, BryanLangue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0192
Date:
October, 2015
Fichier:
PDF, 882 KB
english, 2015