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The Unsold Prospect: Dyadic and Attitudinal Determinants
Edward A. Riordan, Richard L. Oliver and James H. Donnelly, Jr.Volume:
14
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151193
Date:
November, 1977
Fichier:
PDF, 1.49 MB
english, 1977